Earlier this year on 21st April, Google launched the mobile-friendly algorithm Many webmasters may not have been ready by that time, but the good news is that Google usually runs the algorithm in real-time and on page by page basis. Basically what that means is that as soon as your site goes mobile-friendly, when Google crawls the site it will immediately start to benefit from the mobile search algorithm update. Considering the growing numbers of users accessing the web on mobile devices especially smartphones, you cannot ignore going mobile-friendly. Adapting to the change will continue to be more rewarding in terms of reaching to a larger audience and even increasing conversions.
The degree of mobile-friendliness
If you haven’t yet adapted your site to the mobile friendliness algorithm changes made by Google, you need to do so as soon as possible because you have been missing an important search ranking factor. Depending on how complex your web pages and the conversion process is, you may need to implement site-wide changes or work on some pages first. If only certain pages are mobile-friendly, Google will recognize them as such. But of course going 100% mobile-friendly will be more beneficial to your business site, so make it a priority to start getting the benefits that could translate to a significant increase in the revenues you generate online.
Develop a responsive website
How to go mobile friendly is another critical consideration for many online businesses. Some consider “m.dot” mobile sites important for their strategy while others opt for responsive sites. Maintaining two different sites so as to serve users on desktops as well as users on mobile devices isn’t always easy or even practical. Technology platforms will keep evolving over time, so you need a website that can last despite such inevitable changes. A responsive website is the best option as it offers the advantages of displaying properly and guaranteeing user-friendly experiences across all types of devices. The same site adapts to any device a user relies on to access it and therefore you get the opportunity to reach a bigger audience.
Mobile users today provide the largest sources of online traffic for businesses across the sectors. Smartphone users have great expectations in terms of the experience websites should provide. If a site doesn’t load fast or is not easy to navigate, the users quickly feel frustrated and their response is to leave as fast as they can. High bounce rates definitely hurt online businesses because they increasingly translate to low conversion rates and missed revenue opportunities. So going mobile-friendly for any online business should be made a top priority considering the potential gains.