Adjusting For The Mobile-Friendly Ranking Factor

mobile-friendly algorithm

Earlier this year on 21st April, Google launched the mobile-friendly algorithm Many webmasters may not have been ready by that time, but the good news is that Google usually runs the algorithm in real-time and on page by page basis. Basically what that means is that as soon as your site goes mobile-friendly, when Google crawls the site it will immediately start to benefit from the mobile search algorithm update. Considering the growing numbers of users accessing the web on mobile devices especially smartphones, you cannot ignore going mobile-friendly. Adapting to the change will continue to be more rewarding in terms of reaching to a larger audience and even increasing conversions.

The degree of mobile-friendliness
If you haven’t yet adapted your site to the mobile friendliness algorithm changes made by Google, you need to do so as soon as possible because you have been missing an important search ranking factor. Depending on how complex your web pages and the conversion process is, you may need to implement site-wide changes or work on some pages first. If only certain pages are mobile-friendly, Google will recognize them as such. But of course going 100% mobile-friendly will be more beneficial to your business site, so make it a priority to start getting the benefits that could translate to a significant increase in the revenues you generate online.

Develop a responsive website
How to go mobile friendly is another critical consideration for many online businesses. Some consider “” mobile sites important for their strategy while others opt for responsive sites. Maintaining two different sites so as to serve users on desktops as well as users on mobile devices isn’t always easy or even practical. Technology platforms will keep evolving over time, so you need a website that can last despite such inevitable changes. A responsive website is the best option as it offers the advantages of displaying properly and guaranteeing user-friendly experiences across all types of devices. The same site adapts to any device a user relies on to access it and therefore you get the opportunity to reach a bigger audience.

Mobile users today provide the largest sources of online traffic for businesses across the sectors. Smartphone users have great expectations in terms of the experience websites should provide. If a site doesn’t load fast or is not easy to navigate, the users quickly feel frustrated and their response is to leave as fast as they can. High bounce rates definitely hurt online businesses because they increasingly translate to low conversion rates and missed revenue opportunities. So going mobile-friendly for any online business should be made a top priority considering the potential gains.

Mobile Marketing Trends And Optimization Methods

mobile advertising

Today there are several billions of smartphone users around the world creating a huge demand for personalized mobile experiences. The modern consumer is forcing demand in digital transformation, so digital marketers across the sectors must reinvent their organizations around mobile. Although website marketing strategies still remain powerful in terms of conversions, mobile marketing is almost catching up and promises to do much better in the long run. So marketers will have to shift to the world of mobile marketing where use of apps, mobile web and mobile messaging dominate. The knowledge of using mobile analytics as well as optimization technologies will be critical to drive the kind of amazing experiences mobile users are looking for.

Apps and mobile web

Mobile experiences today not only demand investing in apps but also mobile websites. The apps are created and continuously updated to make sure the keep improving experiences that make customers want to continue using them more. The most successful of such apps help customers to form habits that benefit the business from increased acquisitions, engagement and ultimately conversion rates. Responsive web investments will increase and replace the “” type of sites usually optimized for experiences on smartphones. That will make it possible for digital marketers to increase presence across the range of increasingly expanding devices, browsers and interfaces. Responsive sites properly display content on multiple devices no matter the technology platform.

Location-based marketing

Businesses will use physical venues were the necessary infrastructure for location-based marketing is present. Even smaller businesses that lack any physical points of interest may consider renting digital space from large businesses or venue owners that manage it. Location technology can be very useful when it comes to providing highly customized and relevant communications to consumers. Marketers will take advantage of the ability to reach customers through beacons or geofences and be able to track their movements at different times of the day and across media types.

Mobile split testing

Efforts in monetizing apps and mobile web must continue to increase. But before making investments, any new features or marketing systems will require A/B testing for ROI optimization purposes. The conversion rates across smartphones, tablets and similar mobile devices are now higher than those of desktops. This trend will lead to an increase of strategic investments in favor of mobile channels.

Mobile personalization

The Internet of Things is increasing the desire of consumers to get what they want, when, where and how they want it, and that leaves marketers with no option other than delivering to such expectations. Most digital interactions today revolve around consumers and therefore marketers must make every effort to personalize experiences and messages targeted to their audiences. This level of personalization and relevance is not limited to mobile channels but applies to all channels including apps, web, email, push, SMS, and also devices including PCs, smartphones and tablets. Marketers must therefore increasingly rely on a range of marketing automation tools to keep up with the demands of delivering the best experiences possible in the face of fast changes in technologies. Using an email marketing autoresponder such as getresponse offers an opportunity segment contacts into groups, send customized emails, create landing pages fast, take advantage of mobile-ready templates, do split testing and much more.

Mobile advertising

The popularity of mobile ads is increasing because of the billions of people spending a lot of time on smartphones and tablets. It has become increasingly possible to capture more data from these users and gain deeper insights into their behaviors. Decisions that guide marketing efforts are therefore more enabled and algorithms for placing ads are becoming more refined. Online video strategies are also critical as more video content including ads is consumed on mobile devices than on PCs and laptops combined.


Considering the digital transformations taking place today, it is clear that marketing teams must reinvent their organizations. More dollars will be invested to increase mobile marketing efforts in order to deliver the unique experiences consumers demand today and keep up with competitors.

Online Business – How To Promote Your Web Content

Coming up with web content for your online business is easy but promoting it is the biggest challenge faced by many internet entrepreneurs. People may not know anything about your business unless they read content that describes what you are venturing in. Content marketing not only keeps existing readers coming back to your website but also draws others. You need a strategy that will grow your audience quickly for your return on investment. Here is a list of 5 tips that can help your business stand out from other online businesses.

  1. Share content to your email list

The email addresses of people who have subscribed to get your updates are important in marketing your content. Send your content to your email list to get more readers. Your subscribers will not only read your posts but are likely to share them on social media platforms like Facebook and Pinterest.

  1. Send an email to anyone mentioned in a post

If you happen to mention your audience in your blogs, it would be good to inform them via email. You can find the email addresses of your target audience on their websites or even on LinkedIn. The people that you have mentioned can share your post with other readers if they choose to. This will in turn promote your content and is more convenient to the readers as they don’t have to go to your blog directly.

  1. Share on social media

Creating links that share your web content on social networks has good results. Your friends on social media are reliable target audience who will likely direct other people to read your blogs from what they share about your content.

  1. Create and share images on social media

Other than just putting up content in your website, consider marketing your online business by putting accompanying graphics or video on social media. To do this, simply share an interesting quote or headline from your content. Sharing images allows people interested in your content to repost it which brings more visitors to your site.

  1. Partner with bigger organizations

To market your startup online business, make use of free media organizations like LinkedIn to promote your content. This publishing platform will connect you to new audiences through views, likes and comments. From their perception about your brand, you will make improvements and get the opportunity to learn new marketing strategies. As your business grows, work your way to building partnerships with bigger media companies that will help you learn and publish professional content.

Putting unique content regularly will keep your readers loyal as they expect for more. From all these methods, you can choose the one that best works best for your readers to promote your website content without incurring much expense.

Keys To Running A Successful Online Business

Getting your business online today is a norm that you should too adopt no matter the size of your business. Owning a professional website is important to publicize your business far and wide. In general, your website should tell much about your venture in as little time as possible for anyone who visits the home page. Including your contact on the landing page will also be necessary to attract potential customers. An internet business doesn’t require complicated skills but some knowledge and practice in some basics will take it to greater heights. Here are a few tips that will ensure successful operation of your online business.


Planning should be the priority of every business idea. It is important to categorize your business into stages that you need to develop. Analyze each milestone and do a forecast of likely risks that you may incur and how you would handle them. Think of important resources that you can invest in to support your business. This can include apps for managing your documents or productivity to ensure timelines are met. A well organized plan can therefore ensure that non-productive tasks are eliminated and that right resources are acquired.


Use Search Engine Optimization (SEO)

Good use of SEO means using important or relevant keywords in your website content that will make it have higher ranking in the listings of search engines. The keywords you use on your web pages should be the likely ones that potential customers will search for when looking for your product or service on the internet. Avoid overdoing the keywords. You can make your SEO keywords relevant in titles or descriptions of your website.

Use social media advertising

The social media is a powerful tool that can help you publicize your business and generate leads. If you are advertising on Facebook, you can save on advertising expenses considering the affordability of using the platform. When you choose to use the social media to advertise your business, put a current profile of your business and give a brief description about it. Back link your social media page to your website.


As an entrepreneur, you need to work with people to grow your business. Consider networking with other entrepreneurs doing business similar to yours. Connecting with knowledgeable people who have succeeded in online businesses also opens up your thinking. Discuss what you do with them and learn from them by asking questions. Attending professional events or meetings will also teach you new skills in internet business and update you on what’s trending in the online market.

In addition to these useful tips, it is vital to learn from your mistakes and avoid repeating the same in the future.